Over 88% of American households have cut the traditional cable cord in favor of streaming television. CanSpark Digital Solutions delivers high-performance Over-the-Top (OTT) and Connected TV (CTV) advertising services tailored for growing US companies. As a remote-first digital growth partner, our programmatic media buyers secure premium, non-skippable inventory across Hulu, Disney+, Max, Peacock, Paramount+, Amazon Prime Video, and Roku. We combine hyper-local Designated Market Area targeting, household identity graph resolution, and cross-device conversion tracking to turn full-screen television commercials into verified digital sales across all 50 states.
Remote-First Team. US Market Focused. 100% Brand-Safe Premium Inventory. Full Household Cross-Device Attribution.
Unskippable living room television inventory guarantees nearly complete message delivery.
Households exposed to CTV commercials visit client digital sites via mobile and desktop.
Access to premier demand-side platforms without linear broadcast wastage.
Strict ads.cert and app-ads.txt validation filtering out fraudulent streaming traffic.
Traditional cable television forces advertisers to pay exorbitant upfront rates to broadcast commercials to broad demographic approximations. You pay for thousands of disinterested viewers, receive zero granular attribution, and remain locked into inflexible annual commitments. Connected TV completely flips the script.
Linear TV broadcasts identical commercials to every household watching a channel, regardless of whether they have a need for your product. Connected TV allows you to target only high-intent households based on household income, homeownership, B2B company size, past purchase behavior, or exact zip code radius.
Cable networks rely on outdated Nielsen sample diaries that cannot verify if a viewer ever took an action online. CanSpark links Connected TV impression data directly to home IP identity graphs, tracking exactly when an exposed household visits your website, submits a form, or completes a purchase.
Unregulated programmatic video platforms often run commercials in silent 1×1 background pixels or spoofed Android emulator servers. CanSpark deploys strict Direct Supply-Path Optimization (SPO), purchasing exclusively through verified publisher SSP agreements on certified television devices.
From top-tier subscription video on demand to free ad-supported streaming television, we orchestrate full-screen video campaigns across the premier streaming ecosystems in America.
Place your brand alongside award-winning original series and live sporting events on Hulu, Disney+, Max (HBO), Peacock, Paramount+, and Amazon Prime Video. We purchase verified publisher private marketplace (PMP) inventory, guaranteeing pristine audio, crystal-clear 4K resolution, and non-skippable 15-second and 30-second commercial pods.
Capture millions of engaged cord-cutters across FAST networks including Pluto TV, Tubi, The Roku Channel, Samsung TV Plus, and LG Channels. FAST viewers stream lean-back television throughout the day, providing exceptional frequency and brand recall at highly cost-effective CPM rates compared to linear television.
Run television advertising only where it matters to your business. We target specific US Designated Market Areas (DMAs), county borders, or individual postal zip codes. Whether you serve the entire Dallas-Fort Worth metroplex or operate within a 15-mile radius of specific physical locations, zero media dollars are wasted outside your service area.
Bring your customer database to the living room screen. We securely hash and match your Salesforce, HubSpot, or customer email lists against national identity graphs via LiveRamp. Re-engage past buyers, upsell high-LTV customers, or target qualified B2B account hierarchies when they relax at home in the evening.
Bridge the gap between passive television viewing and instant smartphone action. We engineer custom on-screen QR code overlays and clickable dual-screen companion prompts that allow viewers to scan and immediately access special promotions, book appointments, or view product pages directly on their mobile devices.
Mathematically prove the return on your streaming ad investment. Our pixel attribution matches exposed smart TV IP addresses with household mobile phones, tablets, and laptops. We track site visits, form inquiries, and purchases occurring within 1 to 30 days post-exposure, providing defensible attribution reporting.
Traditional media buying agencies add hidden percentage markups to programmatic CPM rates and lock clients into rigid upfront commitments. CanSpark provides full transparency, direct DSP execution, and agile sprint optimizations.
We charge flat, transparent management retainers rather than inflating underlying media inventory costs. 100% of your media budget goes directly toward verified streaming inventory.
We buy across premier enterprise demand-side platforms including The Trade Desk, Google Display & Video 360, and Amazon DSP, bypassing low-quality ad reseller aggregators.
Our video editing team adapts your existing video assets into broadcast-compliant 15-second and 30-second cuts with legal disclaimers, clear end-cards, and QR code overlays in 48 hours.
Unlike rigid cable TV contracts, you can adjust daily ad spend, swap commercial creatives, shift geographic targeting, or pause campaigns at any time with zero financial penalties.
Transparent management fees calibrated to monthly media spend, featuring full DSP access and attribution setup.
per month (for ad spend $10k to $25k/mo)
Ideal for regional US businesses launching their first high-impact Connected TV campaign.
per month (for ad spend $25k to $75k/mo)
Designed for established mid-market companies scaling television reach across multi-state territories.
per month (for ad spend $75k+ to $500k+/mo)
For nationwide corporations and enterprise brands requiring programmatic orchestration and Brand Lift studies.
See how precision programmatic Connected TV compares to traditional broadcast cable networks and self-serve advertising platforms.
| Capability / Factor | CanSpark Programmatic CTV | Traditional Cable Broadcast | Self-Serve Social Video Ads |
|---|---|---|---|
| Screen Presence & Impact | Full 65-Inch Living Room Screen | Full Living Room Screen | Small Mobile Screen Feed |
| Audience Targeting Precision | Zip, Income, B2B CRM Matching | Broad Approximate Demographics | Platform Cookies Only |
| Video Completion Rate | 98%+ Non-Skippable | High, but DVR Skipped | Under 15% (Instant Scroll) |
| Cross-Device Attribution | Tracks IP to Phone/Laptop Deals | Impossible to Track | Click Attribution Only |
| Budget Flexibility | Agile Monthly, Real-Time Pacing | Strict Annual Upfront Contracts | Flexible, but Volatile CPM |
| Inventory Quality | 100% Brand-Safe Direct PMP | Standard Cable Network | High User-Generated Risk |
From preliminary audience segment modeling to multi-device conversion measurement, our structured launch protocol ensures flawless execution.
We define target household demographics, select core US Designated Market Areas, onboard first-party CRM files, and model high-affinity streaming audience segments.
We audit video commercial files for broadcast loudness compliance (CALM Act), aspect ratios, bitrates, caption timing, and custom QR code contrast visibility.
We build campaign bidding rules across enterprise DSPs, establish Direct Private Marketplace publisher connections, and set strict daily household frequency caps.
We deploy conversion tracking pixels across your website to establish a clean attribution bridge between living room television impressions and digital actions.
Our media traders monitor real-time win rates, adjust dayparting bid modifiers, optimize app-level publisher performance, and eliminate poor inventory sources.
We retarget exposed television viewers on their personal mobile devices and deliver comprehensive executive dashboards showing site visits and sales lift.
Whether targeting high-income metropolitan clusters or establishing broad national brand recognition, we calibrate media weighting across major economic zones.
Targeting New York, Boston, Philadelphia, and Washington D.C. DMAs. High-density urban households with strong penetration of premium SVOD streaming services.
Covering Chicago, Detroit, Minneapolis, and Cleveland DMAs. High FAST channel viewing and strong live streaming sports viewership on Peacock and Paramount+.
Capturing explosive population expansion across Atlanta, Miami, Tampa, Charlotte, and Nashville. Reaching younger families and fast-growing suburban homeowners.
Dominating Dallas-Fort Worth, Houston, Austin, Los Angeles, San Francisco, and Seattle. Heavy cord-cutting markets where smart TVs are the primary screen.
Direct insights into streaming terminology, targeting capabilities, budget minimums, and return verification.
Over-the-Top (OTT) refers to the delivery of television video content via the internet rather than traditional broadcast cable or satellite, regardless of what device it is viewed on (such as watching Hulu on a laptop or mobile phone). Connected TV (CTV) refers specifically to the physical device used to stream that content on a television screen, such as a Samsung Smart TV, a Roku streaming stick, Apple TV, or Amazon Fire TV. At CanSpark, we primarily optimize for CTV living room environments where commercials receive 100% full-screen, unskippable viewer attention.
We deploy programmatic identity resolution pixels on your website. When a commercial airs on a household Smart TV, the device IP and timestamp are recorded. If a smartphone, tablet, or computer connected to that exact same household Wi-Fi network visits your website within your defined attribution window (typically 1 to 30 days), the conversion is attributed back to the specific CTV ad campaign, publisher, and creative variation that inspired it.
We recommend a minimum media budget of $10,000 per month for Connected TV campaigns. This budget allows us to achieve statistically meaningful frequency within your target geographic market (such as 1 to 3 specific DMAs), unlock private marketplace publisher deals, and gather enough conversion data to optimize bidding algorithms effectively. For regional brands, this budget delivers massive local brand presence that rivals national advertisers.
Standard CTV commercials require high-definition 1080p or 4K resolution (1920×1080 or 3840×2160) at a 16:9 widescreen aspect ratio. Files should be formatted in MP4 or MOV with H.264 video codec and high-bitrate stereo AAC audio. Commercial lengths must be strictly 15 or 30 seconds (exact frame count). Our team handles all audio normalization checks to comply with federal CALM Act standards and ensures all end-cards render crisply on large screens.
Yes. Nothing frustrates viewers more than seeing the identical commercial four times during a single 30-minute television episode. Because we manage inventory through centralized enterprise demand-side platforms rather than fragmented individual apps, we enforce global household frequency caps (for example, limiting exposure to no more than twice per day across all streaming platforms combined), protecting brand sentiment and budget efficiency.
Yes. If you already have existing video assets, customer case studies, or high-resolution product footage, our video production studio can edit, color-grade, and reformat your footage into broadcast-quality 15-second and 30-second commercial spots. We also write compelling voiceover scripts, license professional narration talent, and design animated kinetic text and QR code overlays ready for immediate living room broadcast.
Book a 30-minute media planning session with a senior CanSpark streaming television trader. We will evaluate reachable household inventory across your target US markets, model estimated CPM and reach benchmarks, and demonstrate how programmatic CTV can accelerate growth for your business.
CanSpark Digital Solutions | Remote-First OTT & Connected TV Advertising Partner for US Brands